Your company’s image is more important than virtually any other factor in creating a first impression for prospective clients. A bad image can literally kill a business by repelling would-be clients who see your brand as out-dated or ugly.

An unappealing brand communicates carelessness, antiquated sensibilities, disconnectedness, and cheapness to a client. Clients see poor quality brands reflecting poor quality services or products, and have been conditioned to do so by our consumer culture.

The knock-off brands are always distinguished by low-quality packaging, this means that poor design choices will communicate poor quality to the majority of consumers. Sometimes it is hard to know whether your brand has become out-dated though. Design standards are a moving target, liable to change at a moments notice and shun older practices once held dear.

Cassis is uniquely suited to help you consider whether or not it’s time to retire that old logo, and re-brand for a new identity.

Contact us today and we can discuss your brand’s impact

1. Is traffic to my website growing, declining, or stagnating?

2. Who are my visitors?

3. What traffic sources are driving visits to my site?

4. What pages of my site are most useful to visitors?

5. Where do visitors first land, and how do they navigate?

6. Which keywords are visitors using to find your site?

This is just a sampling of the data you can get from Google Analytics. It offers site owners the opportunity to gain valuable information and detailed statistics on their website. The system was created to allow people the opportunity to improve their websites. Analytics allows users to get to know their website visitors and clearly define what they want from a website, making it possible to further improve marketing tactics and traffic acquisitions. Google Analytics is free, but It does need to be installed correctly. Connect with us if you have more questions regarding Google Analytics.

If your website doesn’t function on mobile devices, then you are woefully behind the times. According to some statistics, the global proportion of hits to web sites from mobile users was as high as 10.1% and growing. Consumers are drawn to smart phones by cheaper data plans and more enticing devices – and this inevitably means more mobile internet users. And of course, the increase in mobile web users means the expansion of standards of web design for mobile web sites. (more…)

The short answer is… yes. Social media drastically impacts ratings on all modern search engines, and often social media forums are used as search engines themselves. With more and more businesses jumping on the social media band-wagon, reviews, likes, dislikes, tweets, and posts are so ubiquitous that search engines have to take them into account in order to produce quality results. (more…)

At Cassis, we like to do things once, and do them perfectly. So when we have to do a Search Engine Optimization restructuring for a website, we start where the engines start – with the code. (more…)

Most of our clients don’t compete on pricing. For example, it would be unusual to see an ad for 20% off an Aneurysm procedure at Northside Neurosurgeons, or for one of our accounting firms to offer a $500 coupon off 2010 corporate tax returns. Not only is it exceedingly rare to see discounts on services such as these, but offering a discount on a professional service will diminish the professionalism of the practice. (more…)

While it is beneficial to look internally to see how your brand is evolving, it is just as important to analyze how your brand is promoted. Often times when we begin working with a new client we see multiple vendors involved in the marketing component of a business. (more…)

When it comes to maintaining a brand, consistency is key. However, it can become difficult to ensure that that consistency is achieved when multiple marketing pieces are used to communicate with clients. (more…)