situation
Creating a small successful retail business is a daunting task. A shabby-chic store from day one needs to have a fun, unique image. That is why Divine challenged Cassis to develop a memorable brand and unique collateral material to help give the store an unfair advantage over the crowded retail community.

solution
After spending time with the owner, we clearly saw her vision of the perfect couture shop. Standard business cards and collateral would not adequately supprort her business.