Cassis has been developing branding and marketing solutions for businesses of all sizes in Indianapolis for over 13 years. Our social marketing and SEO provides practices and businesses with an overall marketing strategy that combines Social Media, Search Engine Optimization, Reputation Management, Video and Mobile Applications. We know that social marketing is an inexpensive entry compared to a traditional web site. The real effort is continually engaging your audience with creative content, asking good questions and allowing a discussion to unfold. Some of the most successful efforts are driven by the brand’s customers. A sound social media strategy makes your customers feel like participants rather than targets. We approach every social media effort with a basic question, what is in it for your customer? Our Services: Facebook, Youtube, Twitter, Pinterest, Content Development, Reputation Management
What is Social Media?
The best way to define social media is to think of it in smaller pieces. Media is a type of communication, like a magazine or a tv station, social media would be a tool for social communications or allowing your viewers to shape the communications. In the past, websites were built so that you could at best find a telephone number or send an email to the company. Social media allows viewers to be participants. This interaction can be as simple as rating a recipe or commenting on an article. Think of regular media as a one-way street you can get information from the source. Social media is a two-way street, that allows you not only to get information from the source, but interact with other individuals viewing the source as well.
Steps for Social Success:
Start From Your Business GoalSimply having a Facebook page isn’t a business goal. Just like with good design, there has to be a plan. We must have a clear objective. We have often heard we "need a blog!" or "we need a new webiste" — without laying out goals or strategies. Your social marketing effort will fail without clear goals.
Identify Your AudienceThe first step in making sure your content is appropriate: Knowing who its for and what their needs are. If you’re planning to use a Facebook account for customer communication, but your typical customers don’t actually use Facebook, the effort will be unsuccessful.
Plan For And Create The Right ContentDon’t fall into the trap of posting mindless, unorganized content on your Facebook/Twitter account. Your clients are smart, your content should be too. Everything you post is a reflection of your brand. Good news travels fast, bad comments travel faster. Start out responsible, it is better to have one intentional post/tweet per week than three thoughtless posts.
Measure The ResultsIf you have specific goals, you’ll be able to measure the results. Brand awareness, sales and calls to action are goals that should be tracked with a sound social media strategy
Social’s SEO component is a search engine optimization product custom-designed to increase your web site’s ranking. With our multi-step analysis and detailed monthly progress reports, you can watch as your site evolves from transparent to rock solid on search engines.