The benefit of having an “https” secure site is key to boost your SEO by winning Google’s favor. An SSL certificate not only protects your customers, but also gives you a better chance at getting more customers. Google has adjusted its search parameters to focus and give priority to “https” pages, pushing them towards the top of their search results pages. Since October 2017, Google Chrome has started displaying “http” pages as non-secure. Any website with this kind of warning will reduce a website’s credibility. If you don’t want your website’s traffic to be reduced and poorly impact your SEO, think about adding an SSL certificate.